The first three months of 2016 have been an extremely busy & productive time at What More UK Limited, as the team exhibited at 3 major international exhibitions. In February the team were at the Birmingham NEC for the Spring Fair, which successfully launched the 2016 exhibition season for What More. Next it was over to the Ambiente exhibition in Frankfurt, Germany - this was another great show for the company. In March the team crossed the Atlantic for Chicago, where What More made their very well received US debut at the International Home & Housewares Show. At all of these major exhibitions PushPan® was a major feature alongside the many other extensive housewares ranges What More have to offer.
Since the acquisition of the PushPan® in late August 2015 the team at What More UK Limited have been very hard at work further developing the range.Throughout the Spring of 2016 What More UK Limited are exhibiting their expanded PushPan® range, which is being relaunched in very attractive all new packaging. This is in addition to the huge range of plastic boxes, non-stick bakeware, enamel bakeware, utensils & gadgets, food storage containers, garden products, laundry products, brushware, pet care, car care, cleaning products, DIY & utility storage & kitchen plastics that What More UK Limited have available. Luckily the exhibition stands in the UK, Germany and the USA are very large and our very experienced team are always on hand to guide customers through our product ranges.
The deal will see PushPan® distributed with immediate effect from What More's UK head offices in Accrington, Lancashire.
Ian Wilkinson Inventor of the PushPan® will continue to work with the brand to further develop and grow the product offering around the world. “What More is a UK manufacturing powerhouse that delivers around the World’ commented Ian Wilkinson “this is the perfect home for PushPan®” he added.
Andy Holt, Managing Director for What More commented “The acquisition of PushPan® further demonstrates our commitment to bakeware. The PushPan® product is a fantastic addition to our portfolio and we are excited to be working with Ian, we have big plans to grow and develop the range, producing the products in our own factories here in the UK.”
What More UK began producing bakeware earlier this year under the Wham Cook brand, following on from the acquisition of tooling and machinery from the former George Wilkinson site. The addition of the PushPan® range to the companies bakeware offering, establishes What More as a key player in this market sector.
PushPan® patented technology offers consumers the only truly 100% waterproof and leak proof loosed based tins in the world. Designed to be very easy to use with no fiddly spring or unsecured loose bottom, just place the PushPan® over a tall can and push down to release the seal. This easy release gives peace of mind and ensures hard work isn't ruined at the final stage.
The deal will see PushPan® distributed with immediate effect from What More's UK head offices in Accrington, Lancashire.
Ian Wilkinson Inventor of the PushPan® will continue to work with the brand to further develop and grow the product offering around the world. “What More is a UK manufacturing powerhouse that delivers around the World’ commented Ian Wilkinson “this is the perfect home for PushPan®” he added.
Andy Holt, Managing Director for What More commented “The acquisition of PushPan® further demonstrates our commitment to bakeware. The PushPan® product is a fantastic addition to our portfolio and we are excited to be working with Ian, we have big plans to grow and develop the range, producing the products in our own factories here in the UK.”
What More UK began producing bakeware earlier this year under the Wham Cook brand, following on from the acquisition of tooling and machinery from the former George Wilkinson site. The addition of the PushPan® range to the companies bakeware offering, establishes What More as a key player in this market sector.
PushPan® patented technology offers consumers the only truly 100% waterproof and leak proof loosed based tins in the world. Designed to be very easy to use with no fiddly spring or unsecured loose bottom, just place the PushPan® over a tall can and push down to release the seal. This easy release gives peace of mind and ensures hard work isn't ruined at the final stage.
Global availability of the PushPan® continues to expand with the addition of a distributor in India. We are pleased to announce that Prime World have become our distribution partner in India and we look forward to working with them to develop an awareness for our PushPan ® range.
PushPan ® is also already available in the UK, USA, Canada, Australia, New Zealand, France, Germany, Spain, Switzerland, Turkey, South Africa, Austria and the Middle East via several Lakeland stores.
The PushPan® range has just expanded with several exciting new shapes. Items added to the range include a new 12 Cup Muffin Pan with a fully encapsulated silicone base for an especially easy release. Also added is a rectangular Loaf/Terrine Pan and an innovative Universal Loaf Pan®, which features a clever perforated tray to allow excess liquid or fat to drain away during the baking process. All these new items are available within both our anodised aluminium and non-stick carbon steel collections. Please check out the product pages for more information.
In addition we are pleased to announce that Adam Wilkinson has joined the experienced PushPan®team, having previously come from 14 years within the housewares sector.
E-Mail:sales@whatmoreuk.com